Research for Industry and Community Audiences (Part A & B)

This workshop focussed on transforming the research narrative (i.e. a line) into a set of ideas (i.e. points) in order for students to communicate effectively to people who do not share the same context (i.e. the industry audience). In Part B of the workshop, we focussed on critiquing some posters from a past Innovation Showcase.

Date: Thursday 25 August & 1 September 2016
Time: 3pm – 5pm
Location: Room 7.84, Caulfield Campus.

A researcher should recognise that research sometimes has to be published beyond academia (to non-academic audiences). Some interesting pointers that I wish to highlight (and were widely discussed during the session) included:

  • Poster publication is still a formal communication.
  • Terminology can be tweaked in the poster to suit the readership.
  • Having a catchy title helps to grab the attention of user.
  • The title should resonate/associate with your targeted audience.
  • For non-academic audience, emphasis should be on :
    • the key highlights of the project (not the narrative, literature review, or research methodology etc)
    • the section that attracts the readers attention (even though it not be the most “juicy part” of your project)
    • global significance (contribution to society – relevance to average human being)

Additionally the general consensus from this session (and as Prof. Sue highlighted) was that when designing a good poster, one should ask:

  • Who are the audiences?
  • Who are you?
  • What are you delivering?
  • .. and what is your title then ?

I personally find these ideas and tips very helpful as I conclude the first year of my research journey.